Scoundrel Wine × Country in the Park
Scoundrel Wine · Brand Activation · Country in the Park, Sacramento, CA · Green Screen Experience
Scoundrel Wine wanted an interactive brand experience that would capture attention, encourage participation, and build real connections with festivalgoers at Country in the Park. No Limit Events created a custom green screen photo and video activation that placed guests inside a Scoundrel Wine branded environment featuring the brand's signature fox mascot.
The Festival by the Numbers
1,500+
Guests Engaged
350+
Photo & Video Sessions
Live
1 Day
Live Brand Activation
Branded Photo Booth Experience
The Challenge
Scoundrel Wine needed an activation that could stand out inside a packed festival environment, something that did more than hand out samples, and actually got festivalgoers to stop, engage, and connect with the brand.
The Approach
No Limit Events built a custom green screen setup that dropped guests into a Scoundrel Wine branded world alongside the brand's fox mascot. The activation supported both photo and video capture, with finished content delivered digitally so guests could share it instantly. Guest data collection and a permission-based marketing opt-in were built into the delivery flow, turning each session into a touchpoint that extended past the festival itself.
The Result
In one day, more than 1,500 festivalgoers engaged with the activation across 350+ photo and video sessions, averaging roughly 4.3 guests per session, which naturally encouraged group participation and amplified Scoundrel Wine's presence throughout the event. Guests didn't just see the brand, they stepped into it, created with it, and took a piece of it home.
